Last edited by Vigar
Friday, August 7, 2020 | History

5 edition of Now my advertising works! found in the catalog.

Now my advertising works!

an advertiser"s guide to what works and what doesn"t in Asia

by Jim Aitchison

  • 373 Want to read
  • 28 Currently reading

Published by Pearson Prentice Hall in Singapore, New York .
Written in English

    Places:
  • Asia.
    • Subjects:
    • Advertising -- Asia.

    • Edition Notes

      Includes bibliographical references (p. [199]-200) and index.

      Other titlesAdvertiser"s guide to what works and what doesn"t in Asia
      Statementby Jim Aitchison.
      Classifications
      LC ClassificationsHF5813.A74 A392 2005
      The Physical Object
      Pagination205 p. :
      Number of Pages205
      ID Numbers
      Open LibraryOL3377175M
      ISBN 109812446168
      LC Control Number2004474038

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Now my advertising works! by Jim Aitchison Download PDF EPUB FB2

Now My Advertising Works. book. Read reviews from world’s largest community for Now my advertising works! book. For the first time, see Asian advertising strategies through the /5(9).

Now My Advertising Works. Paperback – January 1, by Jim Aitchison (Author) › Visit Amazon's Jim Aitchison Page. Find all the books, read about the author, and more. See search results for this author.

Are you an author. Learn about Author Central. Jim Author: Jim Aitchison. Not all advertising will be effective, but you may be able to modify Wanamaker’s plaint and say, "I know that half of my advertising doesn’t work, but at least I now. My Advertising Works, East Granby, Connecticut.

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Throughout my time at WordSteam I’ve heard every excuse in the book as to why Google Ads doesn’t work, including “My leads don’t know how to use the internet” (like, REALLY dude!?). My year-old great aunt knows how to use Google, so I’m really not buying this one.

I can only begin to image what our sales reps hear on a day to day. A case study in book advertising. A.G. Riddle spent two and a half years writing his first novel, The Atlantis Gene. Over two million copies later, his story is not only one of emerging author success, but one demonstrating the value of Amazon Advertising.

Read case study. United States - English. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” “the objective was awareness and clearly many people are now aware of us”.

In today’s world, this just does not cut it anymore. Today’s marketing enables us to identify who to work with to make a sale, right down to individual level. We work with over publishers in North America, the UK, Australia, Germany, France, and Japan to promote and market new books.

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The reason that my friend -- and, I'm guessing, many of your friends -- think advertising doesn't "work" is that they think advertisements are trying to.

This book is an undisputed classic for a reason. For over 30 years, this book has been the virtual bible of the advertising world. Ogilvy covers everything you’ll need to begin your career in advertising, choose the right firm, craft the right content, copy write like a champion, analyze data and use your skills for the causes you care about.

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Every book ever written about marketing will at some point dig up that old, familiar line: “I know half my advertising is wasted—I just don’t know which half.”. Advertising that doesn’t work on the local radio station, might work well online.

Similarly, a change in a headline, in a print ad, or the addition of a keyword in search ads, might turn a non-productive ad into one gets leads and customers.

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I queried over literary agents and none of them even asked to read the manuscript. My book just wasn't what they were wanting to put into the market at the moment especially since it was on the shorter side.

Fast forward to now and I have my proof copy coming to me by mail in the next few days. It is tempting to think that old advertising quotes from ad industry giants like Bill Bernbach or David Ogilvy may no longer be of use in the age of social media and online advertising.

But a glance at some of their more famous sayings quickly reveals that while the medium has changed, the power of the message remains.According to Statista, of the total book sales worldwide, the eBook market share is expected to reach 26% inup from just 12% in Furthermore, in a research report by CMI, it was found that 65% of B2B marketers use eBooks as a content promotion tactic.